2016 Automobile Anti-Monopoly Guide to Release Parts into Adjustments

" Auto anti-monopoly guidelines will be released next year. The department may not be a ministries but a higher-level State Council." Wei Tongwei, Secretary-General of the Automotive Industry Maintenance Association's Parts Work Committee, has promoted the promotion of homogenous parts and accessories that have been held recently. Told reporters at the meeting.

Automobile anti-monopoly guide will be released next year
Automobile Anti-Monopoly Guide to Release Components into Adjustments in Next Year

Distribution of spare parts into the category of antitrust

The latest news was that at a conference in early November 2015, Lu Yanchun, deputy director of the Price Supervision and Anti-Monopoly Bureau of the National Development and Reform Commission, publicly stated that the preliminary draft of the anti-monopoly guidelines for the automotive industry had been completed, which meant that the publication of the document may have been timely. Not far.

When the “Anti-Monopoly Guide for Automobiles” (hereinafter referred to as the “Guideline”) has been introduced, it has attracted great attention from the industry. Since 2014, many car companies including Mercedes-Benz, BMW, and Nissan have been closed down for alleged monopoly in China. The parts and components system is even Hitachi, Mitsubishi Electric, Fujitsu and other 12 suppliers due to the manipulation of product supply prices, by the China Development and Reform Commission class to 1.235 billion in huge fines.

The Guide not only regulates the sales of new vehicles, but also the distribution and management of parts and components will be included in the scope of document adjustment. For a long time, the domestic auto parts market, on the one hand, is a low-quality, low-cost counterfeit goods on the roadside shops; on the other hand, the 4S shop original parts prices are extremely high.

One of the reasons for this situation is the monopolistic control of 4S shop accessories by car manufacturers. For reasons of convenience of management and profit control, car companies often do not allow outflow of original spare parts in their own system. Once they discover that 4S stores resell accessories to the system, they will impose severe penalties on dealers, plus the 4S shop itself. The construction and operating costs are high, and the prices of the parts sold are naturally also significantly higher.

One of the major disputes in the anti-monopoly of parts and components is that a considerable part of the previous part of the R&D expenses of the parts suppliers was paid by the vehicle factory in advance or amortized afterwards. In a sense, it is similar to a commissioned processing relationship, if the parts are allowed to flow out to the system. In addition, it will naturally harm the interests of depots that have invested a lot of R&D expenses in the previous period.

In this regard, the anti-monopoly bureau of the National Development and Reform Commission has a very clear attitude that vehicle companies should neither restrict the rights of authorized dealers and maintenance companies to take out accessories, nor should they restrict the rights of accessory manufacturers and authorized maintenance companies to export their spare parts.

Expecting homogenous parts to break the old interests

For the roadside auto repair shops, since the upstream parts information cannot be traced back, it is naturally impossible to discern the quality of various types of non-original parts, and the parts that are cheap to buy and sell more easily become appropriate.

"There is a possibility that there are 2 authentic products in 10 items in the upstream, and the others are fakes, but the roadside shop can't identify who is really fake.” Chen Wenkai, the founder of Wuyewuwang, believes that solving this problem One of the drawbacks is to vigorously promote homogenous parts that can be followed by information and can be certified by quality.

According to the “Decision of the Ministry of Transport on Revising the Regulations for the Maintenance of Motor Vehicles” (hereinafter referred to as the “Decision”) published on August 8 this year, homogenous accessories are equal to or higher than the standard requirements for loading parts. And accessories with good loading performance. The "Decision" clearly stated that "a repairing party and maintenance operator can use homogenous parts to repair motor vehicles."

However, the formulation of policies is only the starting point for the final landing of homogenous parts, and it faces many practical problems in its promotion process.

First of all, the promotion of homogenous parts will inevitably challenge the OEM's monopoly on auto parts, which directly leads to the current status of 4S shop repair parts. At the same time, a single or a small number of parts suppliers for a particular OEM will also face competition from other parts manufacturers. How vested interest companies can cope with challenges, whether 4S stores will use homogenous accessories, is still not known.

Secondly, at the stage of homologous parts certification, how to ensure that spare parts companies actively participate in the homogenous parts system and how to encode homogenous parts, and ensure that the quality of homogenous parts can be traced and what kind of standards are used to bind parts suppliers to ensure that parts Whether suppliers of homogenous, entry-level auto brands can obtain the qualifications for the production of homogenous accessories for luxury-class auto brand products and how to obtain the latest homogenous accessory support for over-aged auto products are the ultimate in homogenous parts Promote the foundation of landing.

In addition, at the circulation level, how to enable consumers to accept homogenous parts as soon as possible, and how to make homogenous parts pass through the layers to hinder the reality of high profits brought about by counterfeit and inferior parts, reach consumers, and allow consumption. The easy identification of authenticity will directly affect the market performance of homogenous accessories.

In fact, the problems faced in the promotion of homogenous parts are interlocked. Under the current pattern of interests, in addition to consumers, current service providers, including parts dealers and maintenance companies, have no incentive to promote homogenous parts. Therefore, to change this situation, it is necessary to break the existing pattern of interests, open up the distribution channels from homogeneous fittings companies to consumers, eliminate the use of fake and shoddy products through the system and technical means, and completely solve the “4S shop accessories”. The issue of expensive, independent repair shop accessories is false, and eventually the homogenous parts are dropped.

At the beginning of October this year, eight ministries and commissions including the Ministry of Transport jointly issued the “Administrative Measures on the Implementation of Open Maintenance of Automobile Maintenance Technology”. The publication of this method clarifies that automakers should adopt the online information disclosure method and disclose the maintenance technical information of the car models sold. Obligation to clear the barriers of technical indicators for homogeneous certification of homogenous parts.

As an automobile repair trade association that assists the government in monitoring the industry, it is also trying to introduce water and electricity business companies, trying to break the monopoly in the spare parts market, increase the interest of market participants, and innovate the circulation mode of auto parts. Qualified e-commerce website for quality accessories.

The Automobile Maintenance Industry Association hopes to use emerging models such as B2C and O2O to allow certified homogenous parts to reach users directly from the company or directly enter the repair shop for assembly.

At the same time, through the use of Internet technologies, consumers' convenience in the identification and security of homogenous accessories has been improved, and markets have been achieved and counterfeit products have been expelled. So that spare parts companies can see the market potential and real benefits of homogenous accessories and actively participate in the homogenous parts system

After the third party's maintenance quality is improved and guaranteed, it will directly compete with the 4S store after-sales maintenance service and force the latter to lower the price of accessories and improve service quality, and ultimately participate in the homogenous parts system.

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